The Edit Desk
As we hit the halfway mark of the year, it's time for a quick check-in to reflect on our progress and the insights we've shared so far.

Our 2024 US Fashion Consumer Insights Report is still your go-to for understanding what consumers really want. If you haven't already, dive into the full report. This month, we've put together editorials and focused content that spotlight the most relevant insights and practical strategies you can use right away.

The July heat has also brought up big talks about climate change and our future. Our latest guide, "Sustainability Now," tackles how companies can act now to make a difference.

Read on for more actionable content, and we look forward to continuing this journey with you and provide valuable strategies to help your business thrive for the rest of the year. 

– MMGNET Team   
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Three Retail Trends Shaping Gen-Z's Shopping Habits
Three Retail Trends Shaping Gen-Z's Shopping Habits
With most consumers intending to increase their spending in 2024, there is a new era of conscious consumption. Explore how Gen-Z's demand for fashion to be experiential and fun, and the continued importance of brick-and-mortar retail is shifting how young consumers expect to interact and build relationships with brands.
Unveiling Fresh Consumer Perspectives in Menswear
Did you know 40% of consumers are looking to refresh their wardrobes via the convenience of a store in the palm of their hand? The implementation of technology and an increased desire for the casualization of apparel is shifting the menswear market. Learn how consumer intent is driving these changes and how brands must adapt.
Unveiling Fresh Consumer Perspectives in Menswear
Navigating Change and Embracing Growth
Navigating Change and Embracing Growth
When it comes to women’s contemporary fashion, 2024 is a year of exciting growth opportunities and change. From the importance of versatility and value to the transition from fitness to formalwear to the incorporation of technology in-store and online, discover the key themes that will shape shopping behaviors across the contemporary women’s market.
Technology & Timelessness in the Women’s Market
As quiet luxury continues in popularity and 62% of shoppers look for value and classic staples, it’s crucial for emerging businesses and major players alike to embrace the consumer desire for high-quality products with a versatile, practical orientation. Learn more about the biggest trends to keep an eye out for the advanced contemporary women’s market.
Technology & Timelessness in the Women’s Market
2024 IMFC Incubator Program: Behind the Brands
2024 IMFC Incubator Program: Behind the Brands
We are excited to take you along for the journey as we follow the founders and brands in our 2024 IMFC Incubator Program, elevating the voices and work of Black-owned brands and designers of color. From sports-inspired ready-to-wear to luxurious heirloom designs and nourishing skincare products, explore these brands and learn how they are setting the trends and showcasing their unique style.
Trending: Sporty Spice & Casual Comfort
Our 2024 Consumer Outlook Report is shedding light on current market shifts and the demands of today’s consumers. From the young contemporary market offering a more casualized style of dress to contemporary brands adapting to suit a more active customer, we explore how brands are reacting to — and merchandising their products — as a result of these shifts. 
What Consumers Really Want from Casualwear
What Consumers Really Want from Casualwear
Brands share what’s driving the casualization of fashion movement — and how they’re keeping up.
The Active Edit
The Active Edit
This season, the contemporary activewear category re-invents itself with styles that double as everyday closet staples to cater to an increased interest in active lifestyles by consumers.
SPOTLIGHT SERIES: Patrick Stangbye
SPOTLIGHT SERIES
As an exploration of our community, Adam Katz sat down with industry luminaries, exploring their paths to success, creative processes, and the pulse of the fashion world. Read the latest interview with Patrick Stangbye, as we unravel more stories from voices shaping the evolving fashion landscape.  


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“88% of consumers are ready to pay a premium for products that are manufactured with net zero emissions”
Consumer demand is driving the current sustainability forecast, explore the top 4 priorities in sustainability right now and the practical opportunities they present. Learn more in our Sustainability Now Guide.
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